As a small business owner for over 20 years, I have learn over that traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficult of tracking ROI (Return On Investment). Digital marketing, however, uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. Unfortunately, most small business owners are working owners – working along side with their employees dealing with day-to-day tasks – and with limited knowledge of the constant changing world of digital marketing, they often resolve in either do without the digital marketing efforts resulting in lack presence on the internet, or with no false of their own hiring an inexperience or ineffective digital marketers to tend to their digital marketing needs. Often out of their hard-earned money for little results or no results. I strongly believe that Digital Marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on paid ads and advanced software, digital marketing gives small business owners more opportunities to compete, improve brand awareness, and build an audience. Thus, the formation of A2Z Web Designs & Digital Marketing was created. As a small business owner myself, my deep passion is to create affordable websites and result oriented digital marketing programs for small to medium size businesses. Our company’s motto is SMALL BUSINESS FOR SMALL BUSINESS – MAKING A DIFFERENCE ONE COMPANY AT A TIME!